Operator / Builder
GTM AI Engineer at AppWork
I combine product leadership, process redesign, and hands-on engineering to turn complicated business problems into automated, scalable systems.
View the work
Hermes
Apollo
Clay
Gong
OpenClawCurrent chapter / AppWork
Visit AppWorkAs GTM AI Engineer at AppWork, I work at the intersection of sales, growth, revenue operations, and applied AI engineering. My focus is understanding where the GTM team gets slowed down, then building tools, agents, automations, and integrations that remove repetitive work and help an experienced team generate and close more business.
AppWork provides maintenance-operations software for multifamily property-management teams.
Find the friction. Build the path. Help the change hold.
Zero-to-one builds
A record of working systems built from the operational problem outward—designed, architected, and shipped with the people using them in mind.
The Visual Lead Capture & Enrichment Engine
The Geographic Routing Engine
The Automated GTM Pipeline
AI-Assisted Guided Reimbursement Workflow
Tech Data · Internal Training Automation Platform
Independent operating work
Before joining AppWork, I used independent ventures to test product decisions, customer acquisition, automation, fulfillment, and financial outcomes under real operating pressure. These projects are currently paused.
Local advertising operation · Paused
Founded and operated a cooperative direct-mail business connecting local companies with St. Petersburg homeowners. Scaled the operation to deliver 80,000+ mailers across 5+ zip codes, managing campaigns for 53 local advertisers. Built the internal operating system to handle everything from advertiser acquisition and territory planning to USPS routing and physical fulfillment.
stpetelocalspotlight.comAutomation and systems practice · Paused
Founded an automation practice that helped small businesses identify operational friction and turn repetitive work into practical systems. Owned the full engagement lifecycle—from discovery and process mapping through solution design, implementation, and adoption—deepening the applied AI and GTM systems experience that led into my work at AppWork.
sunshinecityautomation.comAcross the career
GTM AI Engineering
Focused on understanding where sales and marketing workflows slow down, then building practical AI tools, agents, automations, and integrations—and supporting the implementation, training, and adoption that help those systems stick.
Bidirectional RevOps Engine
Architected a closed-loop integration between HubSpot, Salesforce, and Apollo, automating inbound lead routing to BDR sequences and mirroring pipeline data for exact revenue reporting.
Enterprise Claims Platform Rollout
Led the cross-functional rollout of a new claims operating system to 100 employees and achieved full adoption; separately designed a digital payout workflow that reduced manual effort by 90%.
Enterprise Systems Implementation
Supported major SAP and internal systems rollouts across requirements, testing, training, and post-launch support—helping identify, troubleshoot, and resolve 400+ system defects and enabling successful adoption across 700+ employees.
In their words
“He consistently bridges the gap between IT and business teams, designing scalable processes that lead to faster resolution times, greater collaboration, and better outcomes.”
Bob KilinskiSenior Business Leader, Centricity
“Kason was a key person in the project team, supervising and leading the transfer and improvement of the business processes in the new CRM system…”
Barbora DlapalovaSalesforce Architect & Senior Developer, CRM Implementation Partner
“Kason’s knowledge of the end to end business processes and expertise in training was a huge advantage to our project. He used his skills during the design phase, integration test cycle, training and end user readiness.”
Pascale Melona SossahTransformation Project Manager, Tech Data